Philip B. Dusenberry was the director for such classic 80s revolutionary commercials that featured ads as an artform. The most notable of which was Michael Jackson’s infamous Pepsi commercial in which Jacko’s hair was set on fire by one of the pyrotechnic accents.

Yahoo News reports:

Dusenberry, who was 71, died of lung cancer Saturday at his Manhattan home, his advertising firm, BBDO, said in a news release.Dusenberry was named one of the Top 100 Advertising People of the past century by Advertising Age. At BBDO he helped create the Pepsi theme line “The choice of a new generation” and the General Electric slogan “We bring good things to life.”

A legend in his own little world. We no longer pay attention to commercials, and perhaps we might if they truely contained entertainment value.

This man was a visionary - one who’s name I did not know until this very moment when I read the article. Perhaps by some chance someone may pay attention to his passing and be inspired to do something revolutionary in change.

The TV commercial is a dying breed. In this digital age of TiVos and PVRs we gloss over the commercial breaks or take advantage of them to go pee. Gone are the days when people chatted about amazing commercials and TV Specials would give awards to commercials of impact.

Rest in Peace Dusenberry. The art of the commerical died before you did.

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This entry was posted on Wednesday, January 2nd, 2008 at 9:33 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.