The ABC hit show Lost is no stranger to online viral marketing. With the 4th season only 3 weeks away, the new viral websites have debuted.

The first is www.flyoceanicair.com. What appears at first to be a airline website is “hijacked” by crusader Sam, and directs you to his site www.find815.com. Sam’s girlfriend “Sonya” was a flight attendant on flight 815, and he is on a mission to find out what happened. The story seems to be unfolding on a weekly basis, and there are hidden things on the site to play along with.

I’m curious to see how much of this particular online game fits into show continuity. Sometimes producers have little to do with these things (Bad Twin) and they don’t do anything for the show, or they are directly involved (Lost Experience) and they enhance the experience.

I don’t have the patience to play the game. Those of you who do, please let us know in the comments what you think. For the others, you can find more information at The LostPedia.