With the series premiering theatrical movie getting closer, news on LucasFilm plans for SWCW is coming out. TheForce.net has news from Lucas Licensing’s director of publishing, Carol Roeder. Some of the highlights are:

• The release date for all the movie tie-ins is July 26th.
• There’s a much more concerted effort for kids’ tie-ins here than there ever has been before.
• A novellization of the movie from DelRey will be released. As I said, PW are reporting that the movie tie-ins will all be on-sale on July 26th, so I’m guessing this must be the Karen Traviss novel we’ve heard about already, which has an official release date of 29th July.
• Three more novellizations will accompany the TV series. I’m guessing the first of these is “Untitled K. Miller 1″, probably followed by another book apiece by Karen Traviss and Karen Miller. The two Karens certainly seem to be working closely on their Star Wars projects.

Interesting is the “concerted efforf for kids’ tie-ins”. Not that Lucas ever not targeted kids, but as he’s said before, SWCW is for the kids, and the live action series for adults. Personally, I’ll watch both…probably with my kids.

Will the novels be interesting? Does it matter that it is targeted to kids?