Fox may get a lot of criticisms for some of the things they do, but this for once is a postive step.

Fox is hoping to change the face of TV Commercials with their new “Remote Free TV” model. And what better chance to try this model than with two of your most anticipated new shows?

Hollywood Reporter says:

“It’s a simple concept and potentially revolutionary,” Fox Entertainment Chairman Peter Liguori said. “We’re going to have less commercials, less promotional time, and less reason for viewers to use the remote. We’re going to redefine the viewing experience.”Both “Fringe” and “Dollhouse” would have network commercial loads of about five minutes per hour, about half the usual. The commercial pods would also be shorter and they would have about half the promo load as well.

This is genius marketing. Not only do they promise to experiment with significantly less commercials, but they know you will want to try out this new format, so they do it during shows they want you to see!

I have to admit that with the onset of the PVR or just picking up shows in DVD box sets a little too late for the watercooler trend, I find myself making drastic efforts NOT to watch commercials. I can watch 2 one hour tv shows in about an hour and 15 minutes when viewed on my PVR. That is sad.

It seems more and more commercials are being added to tv shows and distracting me from my show. So much so, that programs typically have a 10 second overlap of events to remind you where they left off! Suspensful moment and cut to black to witness the latest effort to make you shop at Toys R Us! Then you come back and inevitably experience that “Oh yeah” moment as you recall where we last left our intrepid heroes.

This could dramatically effect the way TV is watched. I would likely not make such efforts to avoid commercials if there were only one or two breaks in a one hour program.

How about you? Would you sooner have the studios charge more for their airtime to reduce the commercials you are forced to witness?

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This entry was posted on Thursday, May 15th, 2008 at 8:00 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.