In a bizarre promotion, American Gladiators is going crazy with an Incredible Hulk theme as a promotion for the upcoming blockbuster (or disaster?) based on the famous comic book character.Hollywood Reporter has the story.

NBC will air a special “Incredible Hulk”-themed episode of “American Gladiators” with guest star Lou Ferrigno sharing the arena with host Hulk Hogan. Ferrigno played the bulky green avenger in the 1970s TV series version of “The Incredible Hulk.” The “Gladiators” episode will include a hulked-out Gladiator Arena and an exclusive 60-second preview from the upcoming movie “The Incredible Hulk.” The effort represents a cross promotion for NBC Universal, whose Universal Pictures is producing the “Hulk” film along with Marvel Studios. The “Hulk”-themed “Gladiators” episode airs June 9; the film opens four days later. At the movie’s premiere, gladiator Titan will walk the red carpet.

This is insane! I’m scratching my head right now. I don’t even really know what to say.

I mean, I guess it makes sense in a strange sort of way. I’m in now way ripping on the event. It does sound kind of fun. I mean, you have the original Hulk, Lou Ferrigno, and former wrestler Hulk Hogan on the same screen. I’m not sure if such a spectacle has happened before, but it’s certainly the first I’ve heard of it.

Then there’s the insane amount of green that will be all over the stadium. I’m sure the whole place will look as if it’s filled with gamma radiation!

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